Apparently, half of me is wheatpasted on city streets throughout L.A., New York, and San Francisco. I had a little surreal moment the other day in my friend Andrew’s car– we were on our way home from getting man-icures in Beverly Hills (more on that later), when I gazed out the window upon these strange, strange ads. “Oh, it’s me,” I said. My Lacanian mirror stage in the marketing world.

It’s a trendy viral marketing campaign for the 2009 Toyota Matrix, where I guess the idea is you’re supposed to buy a new car that will enable you to explore your dark, edgy side– my own dark side, apparently, is a furry. The website, yourotheryou.com, is a bizarre game that allows you to play an interactive prank on a friend. You give them a bunch of personal information about someone you know, and they end up getting creepy phone calls for five days. It’s kind of like a web 2.0 version of The Game, but it just wants to sell you a car. I’m currently playing this automated prank on one of my friends, so I’ll report back on what happens.